IIM Nagpur Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB)

Brands can seamlessly transform into successful businesses with the right marketing and brand strategy. In this purview, equipping yourself with the basic principles of marketing, and foundational elements of brand building is necessary and very much fruitful. IIM Nagpur’s Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB) is for anyone aspiring to be a successful marketer or a brand manager. If you’re looking at ways to build brands that stay relevant in dynamic times like today, this programme enables you to explore various tools and methods to develop and sustain effective marketing strategies and imbibe a strong research orientation.

• Contextually designed 9-month programme for marketing professionals
• Campus immersion module of 3 days
• Chamber Consulting by IIM Nagpur Faculty
• Blended learning mode including cases & simulations

• Transformational perspectives in creating and managing brands
• Interdisciplinary approach towards strategic brand management
• Research orientation integrated with a deep focus on practice
• Gearing up learners for Industry 5.0
• Window into the senior-level strategic and creative positions

 

• Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2-Year Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU) in any discipline with minimum 50% aggregate marks
• Minimum 2 years of work experience after completion of qualifying education*
• Participants who fulfill the above criteria and are not currently working are also eligible to apply
• Final selection will be done by IIM Nagpur

*Internship and training experiences are not considered as fulltime work experience.

 

The selection will be based on the candidate’s overall profile evaluation, subject to meeting eligibility criteria.

This course have 8 modules. 

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Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Nagpur.

Sample Certificate

Fee Particulars	Amount (in )
Processing Fee**	15,000
Total Fee (Excluding Registration Fee)	1,75,000
NOTE: • Collection of all fees will be done by IIM Nagpur. From Application page, participants will be redirected to IIM Nagpur payment portal. •*GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. Current GST rate is 18%. •**Processing Fee is ₹15,000 which includes ₹2,500 towards Application Fee and ₹12,500 towards Tuition Fee. In case a participant profile is rejected by IIM Nagpur, Tuition Fee of ₹12,500 will be refunded to the participant. •During campus visit, participants who want to stay extra nights at IIM Nagpur campus will have to pay additional charges directly to IIM Nagpur. This shall be subject to accommodation availability at the campus for extra nights.
No. of Installments -Total amount to be paid in 3 installments.
Instalment No.	Amount (in )
Installment 1	12,500+42500
Installment 2	60,000
Installment 3	60,000
Timeline and Dates
Application Closure Date	31-Jul-2022
Sessions Commencement (With or without Campus Visit)	06-Nov-2022
Programme End Date	31-Aug-2023

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The programme is delivered through a blended learning mode. The in-class component will involve a variety of pedagogical techniques like lectures, case discussions, simulation games, role-plays, group projects, and other experiential exercises. The online component, delivered through a state-of-the-art interactive mode will facilitate learning through synchronous mode using multi-media components involving case discussion, audio, and video engaging components.

To be published

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