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IIM Lucknow - Executive Programme in Digital Marketing & Social Media Analytics

“Executive Programme in Digital Marketing & Social Media Analytics from Indian Institute of Management ”

Programme Start Date » 10 Jul, 2022

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Course Duration
9 Months
Course Fees
2,09,000 + GST (Including Application & Executive Alumni Fee)/-
Class Schedule
Sunday: 9:30 a.m. – 12.30 p.m. IST
Delivery Mode
Technological Partner
Times TSW
Last Date to Apply
10 Jul, 2022
Alumni Status
IIM Lucknow Executive Alumni status
Campus Immersion
Campus immersion module of 2 days

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Course Overview

Not surprisingly, marketing and advertising is increasingly adopting digital platforms as an indispensable medium, increasing its ‘Share of Voice’ year-on-year. The digital marketing industry offers galore opportunities as every company and individual is looking to leverage this extremely focused, accessible, and affordable medium. The online world has become an amazing platform for advertising and marketing. Hence, the demand for skilled digital marketing professionals is rising. Today employers need professionals who can help organisations navigate the world of online promotion and ensure excellent return on investment (ROI).
The pandemic only served to emphasise the importance of the online medium. In a digital-led future, a thorough grounding in digital marketing and analytics, offered by IIM Lucknow’s Executive Program in Digital Marketing & Social Media Analytics (EPDMSMA), is essential for anyone seeking to stay relevant in the present business environment.

Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves. Businesses looking for ways to reach out to their audience in the dynamic digital space need tech-savvy marketers and trained professionals. EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.

Social Media Analytics – Techniques infographic

  • Social Network Analysis
  • Natural Language Processing
  • Complex Event Processing
  • Cluster Analysis
  • Data Mining

Course Highlights

  • Contextually designed 9-month programme for working professionals
  • Learning-by-doing as dominant pedagogy
  • Campus immersion module of 2 days
  • Peer-learning & networking opportunities
  • IIM Lucknow Executive Alumni status

Key Benefits

  • Comprehensive and contemporary industry knowledge and practices of digital marketing
  • Understand myriad digital touchpoints of consumers and how to leverage for marketing
  • Acquire a thorough grounding in understanding how digital marketing analytics works
  • Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance


  • Diploma (10+2+3); or bachelor’s degree or equivalent (10+2+3 or 10+2+4); or2-year master’s degree or equivalent from a recognised university or institution approved by UGC/AICTE/DEC/AIU/State Government in any discipline
  • Minimum 50% aggregate marks of all years in the qualifying education
  • Minimum 2 years of relevant work experience post completion of qualifying education
  • The applicant should be currently working.

Please note: Internships and Training Experiences will not be considered in full time work-experience

Selection Criteria

Selection on the basis of the following:

  • Application Form
  • Statement of Purpose (minimum 100 words) submitted along with the application
  • Telephonic interview by Programme Directors if warranted

Course Modules

The programme comprises the following three modules.

Module 1: Introduction to Digital Marketing
Module 2: Strategies and tools for Digital Marketing
Module 3: Social Media Marketing, Mobile Marketing and Content Marketing
Module 4: Marketing Automation, Omni Channel Marketing and Remarketing
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*All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Application fees 2,500
Programme Fee 1,96,500
IIML Executive Alumni Fee (Optional) 10,000
Total Fee (Including Application & Executive Alumni Fee ) 2,09,000

1. *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%.
2. IIML Executive Alumni Fee (One-time registration fee and which is optional) of ₹10,000 + GST* is to be paid by participants directly to IIM Lucknow after successful completion of the programme.
3. Collection of all above fees, except for Executive Alumni fees, will be done by BCCL
4. The processing fee is ₹10,000/- which includes 2,500/- towards the application fee and ₹7,500/- towards the part of the course fees. Processing fee of ₹10,000/- is refundable, in case the participant’s profile is rejected by IIM Lucknow

5. Please Note: The Processing Fee shall not be refunded in the following circumstances:

  • (i) In case candidate rejects the offer issued by the Institute; and
  • (ii) In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.
No. of Installments -Total amount to be paid in 3 installments.
Instalment No. Amount (in )
Instalment I 7,500+41,625
Instalment II 49,125
Instalment III 49,125
Timeline and Dates
Application Closure Date 24-Apr-2022
Academic Orientation Date 10-Jul-2022
Programme End Date 14-Mar-2023
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Learning by doing will be the dominant pedagogy of this highly experiential program. The participants would take part in role-plays, group discussions, games and simulations, and various exercises. Lectures and case discussions would support the exercise in concept-sharing.

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