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IIM Kozhikode – Programme In Strategy In The Digital age(PCPSDA)

“ Professional Certificate Programme in Strategy in the Digital Age From Indian Institute of Management Kozhikode (PCPSDA From IIM Kozhikode) ”

Programme Start Date » 26 Feb, 2022

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Home » Browse Courses » IIM Kozhikode – Programme In Strategy In The Digital age(PCPSDA)

Course Duration
10 Months
Course Fees
2,00,000 + GST/-
Class Schedule
Saturday – 3:30 p.m. to 6:30 p.m.
Delivery Mode
Technological Partner
Times TSW
Last Date to Apply
16 Feb, 2022
Alumni Status
IIM Kozhikode Executive Alumni Status and Certification
Campus Immersion

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Course Overview


Covid-19 pandemic has scrambled businesses and inflated the role of technology. There are technologies that disrupted businesses globally and there are technology trends on the immediate horizon that are going to disrupt businesses at an unforeseen pace in the future as well. So, it will not be an overstatement if we say that, in this digital age, if you are not the disruptor, then you are at the risk of being a disruptee. IIM Kozhikode’s Professional Certificate Programme in Strategy in the Digital Age (PCPSDA) is designed and focused on disruptions taking place in businesses because of digitalisation.

In a world of infinite unknowns, reimagine what it means to innovate. IIM Kozhikode’s Professional Certificate Programme in Strategy in the Digital Age (PCPSDA) is a ten-month programme designed for professionals and entrepreneurs who want to reimagine and transform their organisation by leveraging the power of disruptive technologies. The programme trains learners to analyse, strategise and conceptualise technology-driven changes in today’s business landscapes, so that they can stay ahead of the technology curve and drive digital innovation in their organisation. Through a robust curriculum and immersive pedagogy, aspirants gain an in-depth understanding of the different frameworks required for building digital-ready businesses.

About 30% of the activities in 60% of all occupations could be automated by adapting currently demonstrated technologies.



Course Highlights

  • Curriculum covers concepts like the Blue Ocean Strategy, Digital Matrix and Design Thinking
  • Taught by acclaimed IIM Kozhikode faculty and industry experts
  • Immersive pedagogy powered by state-of-the-art technologies
  • Classes over Interactive Learning Platform via Direct-to-Device (D2D) mode
  • IIM Kozhikode Executive Alumni Status and Certification
  • A flexible programme specifically designed for working professionals

Key Benefits

  • Develop a clear understanding of how technology and rapid digitalisation will shape the global business landscape over the next decade.
  • Understand strategic drivers of digital transformation by exploring the transformative potential of disruptive technologies.
  • Master the various approaches to adopting human-centred digitisation to create, design and manage new and innovative products.
  • Understand transformational business models to better adapt to disruptions in the industry.
  • Learn how to use the digital matrix framework to better understand the strategic dynamics of digitisation and disruption in businesses.
  • Learn about advanced concepts like Design Thinking, Business Model Canvas, Blue Ocean Strategy, Game Theory, and Platform Thinking.
  • Understand how to create value for customers by reimagining engagement using Design Thinking and value innovation approaches.


  • Working executives who are graduates (10+2+3 or equivalent)/postgraduates in any discipline from a recognised University/institution
  • Minimum 5+ years of work experience

Selection Criteria

Participants will be selected based on their overall profile and credentials.

Course Modules

The programme content comprises the following modules.

Module I: Digital Disruption & Foundations of Management
Module II: Disruption Landscape & The Digital Matrix
Module III: Crafting Value in the Digital Era
Module IV: Business Models
Module V: Leading Change & Digital Transformation
Module VI: Building & Scaling Platform Ecosystems
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  • Candidates meeting requisite attendance requirements and clearing the comprehensive evaluation will be awarded ‘Certificate of Successful Completion’ from IIM Kozhikode.
  • Candidates not clearing the comprehensive evaluation but meeting requisite attendance criterion will be awarded ‘Certificate of Participation’.
  • Successful candidates will also be accorded IIM Kozhikode Executive Alumni status.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Programme Fee 2,00,000

* Taxes will be additional as applicable.

*All fees will be collected by BCCL.

No. of Installments -Total amount to be paid in 4 installments.
Instalment No. Amount (in )
1st Instalment 15,000+35,000
2nd Instalment 50,000
3rd Instalment 50,000
4th Instalment 50,000
Timeline and Dates
Application Closure Date 16-Feb-2022
Classes Start Date 26-Feb-2022
Tentative Programme End Date 17-Jan-2022
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  • The teaching approach will be highly interactive, taking advantage of the technological benefits.
  • The pedagogy followed for the programme will be a judicious blend of lectures, case studies, simulations, in-class exercises, participants’ experience sharing, etc.

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