IIM Indore - Executive Sales and Marketing Course (EPSM)

Today, we are in the age of the customer. As a result, companies need to change the way they interact with potential customers. For an organisation’s better revenue growth, alignment of its sales and marketing is important. These two departments together must focus on their strategies and plan of actions based on the buyers’ problems and create opportunities to fuel the organisation’s development and build customer base, drive customer retention and foster loyalty.

Having a great product alone is not a guarantee of success in today’s world, the product should fulfil customer needs and the value of the product should be communicated effectively by the sales and marketing team to ensure success. In today’s competitive environment Marketing & Sales are the key drivers for winning and retaining new businesses. The programme will combine a balance of theoretical and practical knowledge for the participants. It will help the participants to get the latest marketing and sales trends, work with the most efficient tools in the market and get equipped with all the necessary skills in this fast-changing business environment.

With IIM Indore's Executive Programme in Sales & Marketing, ace your sales and marketing career. The programme will help you understand the typical buying behaviour of a consumer, the marketing mix and provide you the necessary skills to adapt to today’s fast-changing business environment.

• Curriculum covering strategic aspects of marketing
• Learn to create and manage integrated marketing communications
• Understand the end-to-end process of new product development
• Learn tools and techniques of brand management and digital marketing
• 3-day campus immersion
• IIM Indore Executive Education Alumni status

Executive Programme in Sales and Marketing of IIM Indore help professions in- 

• Gaining in-depth knowledge of the two most important driving factors of a business – Sales and Marketing
• Understanding essential topics in this field like Logistics, Branding, Digital Marketing, and Sales Channels
• Keeping-up with the upcoming and ongoing trends in Sales and Marketing to understand the dynamic consumer market
• Learning about the marketing mix and creating a value proposition
• Understanding customers and what motivates buying behaviour
• Evaluating and thinking critically about marketing communications to brand building methods
• Getting comprehensive knowledge of sales and marketing domain

Education - Diploma (10+2+3) or bachelor’s degree or equivalent (10+2+3 or 10+2+4) or 2 years’ master’s degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years

Experience - Minimum two years of work experience is required post completion of the qualifying education

Profiles will be assesed by IIM Indore's faculty on the basis of Academics, work experience and Statement of Purpose.

Explore the detailed course content of EPSM of IIM Indore-

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Upon successful completion of the programme, participants will be awarded ‘Executive Certificate in Sales & Marketing’ by IIM Indore.

Sample Certificate

Fee Particulars	Amount (in )
Registration Fee	10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee	18,000
Program Fee	1,92,000
Campus Fee	12,500
Total Course Fee (Excluding GST)	2,29,000
NOTE: * GST is 18% and applicable on all components of fees ** Processing Fee includes ₹6,200 towards the Registration Fee and ₹3,800 towards the Programme Fee. In case a participant’s profile is rejected by IIM Indore, ₹7,500 is refunded to the&
No. of Installments -All amount is paid in 4 parts.
Instalment No.	Amount (in )
First	10,000+55,000
Second	55,000
Third	55,000
Fourth	55,000
Timeline and Dates
Application Closure Date	24-Jul-2022
Academic Orientation Date	25-Sep-2022
Commencement of Programme Delivery	02-Oct-2022
Programme End Date	30-Sep-2023

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• Lectures
• Case Discussions
• Project Work
• Term Papers
• Assignments, etc.

Will be published soon.

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