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IIM Indore - Executive Sales and Marketing Course (EPSM)

““Executive Programme in Sales and Marketing from Indian Institute of Management, Indore (EPSM from IIM Indore).””

Programme Start Date » 25 Sep, 2022

Addmission Open

Home » Browse Courses » IIM Indore - Executive Sales and Marketing Course (EPSM)

Course Duration
12 Months
Course Fees
2,29,000 (exclusive GST)/-
Class Schedule
Sunday: First session 12:00 p.m. to 13:15 p.m. Sunday: Second session 13:30 p.m. to 14:45 p.m.
Delivery Mode
Direct-to-Device (LIVE Interactive Sessions)
Technological Partner
Times TSW
Last Date to Apply
24 Jul, 2022
Alumni Status
IIM Indore Executive Education Alumni status
Campus Immersion
Once for 3 days

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Course Overview

Today, we are in the age of the customer. As a result, companies need to change the way they interact with potential customers. For an organisation’s better revenue growth, alignment of its sales and marketing is important. These two departments together must focus on their strategies and plan of actions based on the buyers’ problems and create opportunities to fuel the organisation’s development and build customer base, drive customer retention and foster loyalty.

Having a great product alone is not a guarantee of success in today’s world, the product should fulfil customer needs and the value of the product should be communicated effectively by the sales and marketing team to ensure success. In today’s competitive environment Marketing & Sales are the key drivers for winning and retaining new businesses. The programme will combine a balance of theoretical and practical knowledge for the participants. It will help the participants to get the latest marketing and sales trends, work with the most efficient tools in the market and get equipped with all the necessary skills in this fast-changing business environment.

With IIM Indore's Executive Programme in Sales & Marketing, ace your sales and marketing career. The programme will help you understand the typical buying behaviour of a consumer, the marketing mix and provide you the necessary skills to adapt to today’s fast-changing business environment.

Course Highlights

  • Curriculum covering strategic aspects of marketing
  • Learn to create and manage integrated marketing communications
  • Understand the end-to-end process of new product development
  • Learn tools and techniques of brand management and digital marketing
  • 3-day campus immersion
  • IIM Indore Executive Education Alumni status

Key Benefits

Executive Programme in Sales and Marketing of IIM Indore help professions in- 

  • Gaining in-depth knowledge of the two most important driving factors of a business – Sales and Marketing
  • Understanding essential topics in this field like Logistics, Branding, Digital Marketing, and Sales Channels
  • Keeping-up with the upcoming and ongoing trends in Sales and Marketing to understand the dynamic consumer market
  • Learning about the marketing mix and creating a value proposition
  • Understanding customers and what motivates buying behaviour
  • Evaluating and thinking critically about marketing communications to brand building methods
  • Getting comprehensive knowledge of sales and marketing domain


Education - Diploma (10+2+3) or bachelor’s degree or equivalent (10+2+3 or 10+2+4) or 2 years’ master’s degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years

Experience - Minimum two years of work experience is required post completion of the qualifying education

Selection Criteria

Profiles will be assesed by IIM Indore's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

Explore the detailed course content of EPSM of IIM Indore-

Foundations of Marketing
Conducting Marketing Research
Consumer Behaviour
New Product Development
Brand Management
Pricing Methods and Strategies
Digital Marketing
Marketing Strategies
Sales Forecasting
Marketing Channels
Creating and Managing Integrated Marketing Communications
Services Marketing
B2B Marketing
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Upon successful completion of the programme, participants will be awarded Executive Certificate in Sales & Marketing by IIM Indore.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee 10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee 18,000
Program Fee 1,92,000
Campus Fee 12,500
Total Course Fee (Excluding GST) 2,29,000

* GST is 18% and applicable on all components of fees ** Processing Fee includes ₹6,200 towards the Registration Fee and ₹3,800 towards the Programme Fee. In case a participant’s profile is rejected by IIM Indore, ₹7,500 is refunded to the&

No. of Installments -All amount is paid in 4 parts.
Instalment No. Amount (in )
First 10,000+55,000
Second 55,000
Third 55,000
Fourth 55,000
Timeline and Dates
Application Closure Date 24-Jul-2022
Academic Orientation Date 25-Sep-2022
Commencement of Programme Delivery 02-Oct-2022
Programme End Date 30-Sep-2023
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  • Lectures
  • Case Discussions
  • Project Work
  • Term Papers
  • Assignments, etc.

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