IIM Indore - Certificate Programme In Digital Marketing & Strategy(DMS)

As a marketer, you have to connect with your customers at the right time and at the right place. Today, that right place is digital media and consumers are almost always online. The Digital media has transformed into a fully grown market and an important source for generating revenues, necessitating proficiency in digital marketing knowledge and proficiency. A professional qualification in this domain will help you acquire the required skills to emerge as an efficient digital marketer and strategist.

The Certificate Programme in Digital Marketing and Strategy (CPDMS) is aimed at providing a comprehensive understanding of the use of digital, social media and mobile applications for marketing applications. The focus of the IIM I’s digital marketing course is to help the participants understand the basic concepts of marketing, understand how these apply in the digital world, take a deep dive into all relevant applications, get hands-on exposure to tools, learn how to use analytics to evaluate marketing efforts, and be proficient to strategise a digital marketing campaign.

Participants will not need any prerequisites to participate in this digital marketing & strategy programme, other than basic business acumen and an understanding of their relevant industries. Over a period of 11 months, the participants will cover a variety of topics that are systematically designed to enhance their understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation which will provide the aforementioned comprehensive understanding of the discipline.

• Deep dive into the minds of the consumers
• Conceptual understanding of digital and social media applications
• Coverage from strategy creation to implementation
• Exposure to tools
• Capstone project – real-time campaign project

• Diploma (10+2+3)/Bachelor’s Degree (10+2+3 or 10+2+4) or its equivalent or 2 years Master’s Degree or its equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB
• Minimum 50% aggregate marks of all years in either Diploma or Bachelors or Masters or equivalent
• Minimum two years of work experience post completion of qualifying education

Selection is on the bases of Profile.

The programme is divided into multiple modules

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Successful candidates will receive a ‘Certificate of Completion’ from IIM Indore.

Sample Certificate

Fee Particulars	Amount (in )
Registration Fee	10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee (Excluding GST)	₹28,000
Programme Fee	₹1,82,000
Campus Fee	₹12,500
Total Fees (exclusive of GST)	₹2,29,000
NOTE:  Participant, at the time of application, pays 10,000 + applicable taxes which includes 6,000 towards Registration Fee and 4,000 towards Programme Fee. In case a participant’s profile is rejected by IIM Indore, 7,500 is refunded to the parti
No. of Installments -Total amount to be paid in 4 installments.
Instalment No.	Amount (in )
Installment 1	10,000+₹55,000
Installment 2	₹55,000
Installment 3	₹55,000
Installment 4	₹54,000
Timeline and Dates
Application Closure Date	23-Jul-2022
Programme Start Date	17-Sep-2022
Programme End Date	31-Aug-2023

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• A mix of classroom and online sessions will be used for delivering the classes
• During the classes, there would be a mix of lectures, case studies, simulations and demonstration of tools, depending on the topic of discussion
• In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations
• The final capstone project will give participants an opportunity to work on a real-time campaign

To be published.

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