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IIM Indore - Certificate Programme In Digital Marketing & Strategy(DMS)

“Certificate Programme In Digital Marketing & Strategy From indian Institute of management Indore (DMS From IIM Indore)”

Programme Start Date » 10 Sep, 2022

Addmission open

Home » Browse Courses » IIM Indore - Certificate Programme In Digital Marketing & Strategy(DMS)

Course Duration
12 Months
Course Fees
2,29,000 (exclusive GST)/-
Class Schedule
Saturday, First Session: 3:00 p.m. to 4:15 p.m. Saturday, Second Session: 4:30 p.m. to 5:45 p.m.
Delivery Mode
Technological Partner
Times TSW
Last Date to Apply
23 Jul, 2022
Alumni Status
Alumni status of IIM Indore
Campus Immersion
3-day on-campus module at IIM Indore

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Course Overview

As a marketer, you have to connect with your customers at the right time and at the right place. Today, that right place is digital media and consumers are almost always online. The Digital media has transformed into a fully grown market and an important source for generating revenues, necessitating proficiency in digital marketing knowledge and proficiency. A professional qualification in this domain will help you acquire the required skills to emerge as an efficient digital marketer and strategist.

The Certificate Programme in Digital Marketing and Strategy (CPDMS) is aimed at providing a comprehensive understanding of the use of digital, social media and mobile applications for marketing applications. The focus of the IIM I’s digital marketing course is to help the participants understand the basic concepts of marketing, understand how these apply in the digital world, take a deep dive into all relevant applications, get hands-on exposure to tools, learn how to use analytics to evaluate marketing efforts, and be proficient to strategise a digital marketing campaign.

Participants will not need any prerequisites to participate in this digital marketing & strategy programme, other than basic business acumen and an understanding of their relevant industries. Over a period of 11 months, the participants will cover a variety of topics that are systematically designed to enhance their understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation which will provide the aforementioned comprehensive understanding of the discipline.

Course Highlights

  • Deep dive into the minds of the consumers
  • Conceptual understanding of digital and social media applications
  • Coverage from strategy creation to implementation
  • Exposure to tools
  • Capstone project – real-time campaign project


  • Diploma (10+2+3)/Bachelor’s Degree (10+2+3 or 10+2+4) or its equivalent or 2 years Master’s Degree or its equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB
  • Minimum 50% aggregate marks of all years in either Diploma or Bachelors or Masters or equivalent
  • Minimum two years of work experience post completion of qualifying education

Selection Criteria

Selection is on the bases of Profile.

Course Modules

The programme is divided into multiple modules

1. Induction Module: Digital Marketing & Strategy Orientation and Course Introduction
2. Basics of Marketing
3. Brand Management in a Digital World
4. Search Engines
5. Social Media
6. Display Advertising
7. Other Campaign Areas
8. Digital and Social Media Strategy
10. Consumer Centric Content Development and Engagement Strategy for Digital Ecosystem
11. Digital and Social Media in Marketing Applications
12. Introduction to Programmatic Way of Digital Advertising
13. Road Ahead
14. Capstone Project
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Successful candidates will receive a ‘Certificate of Completion’ from IIM Indore.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee 10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee (Excluding GST) ₹28,000
Programme Fee ₹1,82,000
Campus Fee ₹12,500
Total Fees (exclusive of GST) ₹2,29,000

 Participant, at the time of application, pays 10,000 + applicable taxes which includes 6,000 towards Registration Fee and 4,000 towards Programme Fee. In case a participant’s profile is rejected by IIM Indore, 7,500 is refunded to the parti

No. of Installments -Total amount to be paid in 4 installments.
Instalment No. Amount (in )
Installment 1 10,000+₹55,000
Installment 2 ₹55,000
Installment 3 ₹55,000
Installment 4 ₹54,000
Timeline and Dates
Application Closure Date 23-Jul-2022
Programme Start Date 17-Sep-2022
Programme End Date 31-Aug-2023
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  • A mix of classroom and online sessions will be used for delivering the classes
  • During the classes, there would be a mix of lectures, case studies, simulations and demonstration of tools, depending on the topic of discussion
  • In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations
  • The final capstone project will give participants an opportunity to work on a real-time campaign

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