Book A Call Now!

IIM Indore Certificate Programme in Digital Marketing & Strategy

“ Certificate Programme in Digital Marketing & Strategy by IIM Indore ”

Programme Start Date » 17 Sep, 2022

Addmission Open

Home » Browse Courses » IIM Indore Certificate Programme in Digital Marketing & Strategy

Course Duration
12 Months
Course Fees
2,29,000 (exclusive GST)/-
Class Schedule
Saturday, First Session: 3:00 p.m. to 4:15 p.m. Saturday, Second Session: 4:30 p.m. to 5:45 p.m.
Delivery Mode
Technological Partner
Times TSW
Last Date to Apply
11 Jun, 2022
Alumni Status
Campus Immersion

By clicking Submit, you agree to our terms & conditions and privacy policy.

Close Popup Window

Course Overview

The Certificate Programme in Digital Marketing & Strategy (CPDMS) is aimed at providing a comprehensive understanding of the use of digital media, social media, and mobile applications for marketing applications.

Course Highlights

  • 12-month online programme for digital marketeers and entrepreneurs
  • Campus immersion module of 3 days
  • Real-time campaign project experience
  • IIM Indore Executive Education Alumni Status

Key Benefits

  • Enhanced understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation
  • Conceptual understanding of digital and social media applications
  • Coverage from strategy creation to implementation
  • Exposure and expertise in usage of digital and social media marketing tools
  • A knack to deep dive into the mind of the consumer for effective targeting and communication


Diploma (10+2+3)/Graduate/Post-graduate (or its equivalent) from universities recognised by Association of Indian Universities, UGC or AICTE, with minimum 50% aggregate marks in either diploma or graduation or post-graduation (or its equivalent) with at least 2 years of work experience post completion of qualifying education

*Internships and Trainee Experiences will not be considered as full-time work experience

Selection Criteria

The selection will be based on candidate’s profile evaluation, subject to meeting eligibility

Course Modules

This course have 14 modules

Module 1. Induction Module: Digital Marketing & Strategy Orientation and Course Introduction
Module 2. Basics of Marketing
Module 3 Brand Management in a Digital World
Module 4 Search Engines
Module 5. Social Media
Module 6 Display Advertising
Module 7 Other Campaign Areas
Module 8 Digital and Social Media Strategy
Module 10 Consumer Centric Content Development and Engagement Strategy for Digital Ecosystem
Module 11
Module 12 Introduction to Programmatic Way of Digital Advertising
Module 13 Road Ahead
Module 14 Capstone Project
Apply Now


Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Successful participants will also be accorded IIM Indore Executive Education Alumni status.
*The Participant will need to apply for the alumni status separately along with the necessary fee to register themselves. Current alumni membership plans are as follows:

  • 2-year membership – ₹1000 + Applicable Taxes, if any
  • Lifetime membership – ₹10,000 + Applicable Taxes, if any

Benefits available to alumni holder include:

  • Communication of brochures and newsletters from IIM Indore
  • Access to the IIM Indore Campus Library (onsite access only)
  • Official email ID of the institute

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Registration Fee ₹10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee (Excluding GST) ₹28,000
Programme Fee ₹1,82,000
Campus Fee ₹12,500
Total Fees (exclusive of GST) ₹2,29,000
  • Participant, at the time of application, pays ₹10,000 + 18% GST which includes ₹2,500 towards Application Fee and ₹3,500 towards Programme Fee & Bank Charges ₹4,000
  • In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, DD will get a waiver of 1.5% (maximum ₹4,000) on an overall fee of ₹2,29,000. Only applicable if all payments are made through same mode
  • In case a participant profile is rejected by IIM Indore, ₹7,500 (Bank Charges ₹4,000 only for applicable cases) is refunded to candidate and ₹2,500/- of the application fee is non-refundable
  • All Fees are payable directly to TEEL
  • 18% GST will be additional as applicable


No. of Installments -All amount is payable in 4 installments
Instalment No. Amount (in )
Installment 1 ₹10,000+₹55,000
Installment 2 ₹55,000
Installment 3 ₹55,000
Installment 4 ₹54,000
Timeline and Dates
Application Closure Date 11-Jun-2022
Programme Start Date 17-Sep-2022
Programme End Date 31-Aug-2023
Apply Now

Apply Now

And get connected to our education consultant for free.
By clicking submit, you agree to our terms & conditions and privacy policy.
Disclaimer - By submitting my contact details here, I override my NDNC registration and authorize team The Top B School and its authorised representatives can contact me.