The Certificate Programme in Digital Marketing & Strategy (CPDMS) is aimed at providing a comprehensive understanding of the use of digital media, social media, and mobile applications for marketing applications.

• 12-month online programme for digital marketeers and entrepreneurs
• Campus immersion module of 3 days
• Real-time campaign project experience
• IIM Indore Executive Education Alumni Status

• Enhanced understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation
• Conceptual understanding of digital and social media applications
• Coverage from strategy creation to implementation
• Exposure and expertise in usage of digital and social media marketing tools
• A knack to deep dive into the mind of the consumer for effective targeting and communication

Diploma (10+2+3)/Graduate/Post-graduate (or its equivalent) from universities recognised by Association of Indian Universities, UGC or AICTE, with minimum 50% aggregate marks in either diploma or graduation or post-graduation (or its equivalent) with at least 2 years of work experience post completion of qualifying education

*Internships and Trainee Experiences will not be considered as full-time work experience

The selection will be based on candidate’s profile evaluation, subject to meeting eligibility
criteria

This course have 14 modules

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Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Successful participants will also be accorded IIM Indore Executive Education Alumni status.
*The Participant will need to apply for the alumni status separately along with the necessary fee to register themselves. Current alumni membership plans are as follows:

• 2-year membership – ₹1000 + Applicable Taxes, if any
• Lifetime membership – ₹10,000 + Applicable Taxes, if any

Benefits available to alumni holder include:

• Communication of brochures and newsletters from IIM Indore
• Access to the IIM Indore Campus Library (onsite access only)
• Official email ID of the institute

Sample Certificate

Fee Particulars	Amount (in )
Registration Fee	₹10,000
Study Materials/Simulations /Library/ Assessment/ Closing Ceremony/ Certification Fee (Excluding GST)	₹28,000
Programme Fee	₹1,82,000
Campus Fee	₹12,500
Total Fees (exclusive of GST)	₹2,29,000
NOTE: Participant, at the time of application, pays ₹10,000 + 18% GST which includes ₹2,500 towards Application Fee and ₹3,500 towards Programme Fee & Bank Charges ₹4,000 In case of participants paying fee via NEFT, RTGS, IMPS, Cheque, DD will get a waiver of 1.5% (maximum ₹4,000) on an overall fee of ₹2,29,000. Only applicable if all payments are made through same mode In case a participant profile is rejected by IIM Indore, ₹7,500 (Bank Charges ₹4,000 only for applicable cases) is refunded to candidate and ₹2,500/- of the application fee is non-refundable All Fees are payable directly to TEEL 18% GST will be additional as applicable
No. of Installments -All amount is payable in 4 installments
Instalment No.	Amount (in )
Installment 1	₹10,000+₹55,000
Installment 2	₹55,000
Installment 3	₹55,000
Installment 4	₹54,000
Timeline and Dates
Application Closure Date	11-Jun-2022
Programme Start Date	17-Sep-2022
Programme End Date	31-Aug-2023

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