IIM Calcutta -Executive Programme in Sales & Marketing(EPSM)

IIM Calcutta’s Executive Programme in Sales &Marketing (EPSM) is designed to help participants develop a broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to drive organisational growth. The programme will focus on contemporary Sales & Marketing practices including brand, services, distribution channel management, and people management issues. Besides achieving synergy between in-field practice and in-class learning, the programme would also provide opportunities for specialised focus on Sales Management for Pharmaceuticals, Banking and Financial Services, FMCG Industries, and Industrial Product Sales.

• One-year online programme for working professionals
• Campus immersion module of 4 days
• Simulation Component & Capstone Project Component
• Peer-learning & networking opportunities
• IIM Calcutta Executive Education Alumni status

After completing this program, participants should develop a deeper understanding of sales and marketing and their respective business functions. Specific objectives of the program are to help participants to:

• Understand and identify challenges in today’s marketplace
• Understand conceptual frameworks in sales and marketing
• Understand customer and market orientation for business success
• Understand the roles and responsibilities of a manager dealing with sales and/or marketing
• Learn to manage, motivate, and lead sales and marketing teams
• Understand the fundamentals of channel design and development

• Bachelor’s degree (10+2+3 or 10+2+4) or equivalent, or 2-year Master’s degree or equivalent from institutions or universities recognised by UGC/AICTE/AIU/DEB Minimum 50% aggregate marks of all years in either Bachelor’s or Master’s degree or its equivalent
• Candidates should be working/self-employed and should have a minimum of 2 years of work experience (fulltime, paid employment)* post completion of qualifying education as on Application Closure date
• Final selection will be done by IIM Calcutta

*Internships and Trainee experiences are not considered as Full-time work experience

• Final selection will be done by IIM Calcutta

 This course have 3 levels.

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Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Successful Completion’.
(Candidates will have successfully completed the programme if they have received ‘Poor’ grades in not more than two courses)
• It is mandatory for all participants to attend the campus module for successful completion of the programme.
• Participants with requisite participation but unable to complete successfully, will be awarded a ‘Certificate of Participation.’

Sample Certificate

Fee Particulars	Amount (in )
Processing Fee	15,000
Total Fees (Excluding Registration Fee)	4,20,000
NOTE: • *GST will be additional as applicable (currently @18%). • **Processing fee of ₹10,000 includes ₹9,000 towards the Registration Fee and ₹1000 towards the Programme Fee. • The Processing Fee of ₹10,000 is refundable in case the participant’s profile is rejected by IIM Calcutta. • All fees are payable to TEEL
No. of Installments -Total amount to be paid in 4 installments.
Instalment No.	Amount (in )
During Application	5,100
Within one week of offer rollout	1,04,900
10th December, 2023	1,10,000
10th March, 2024	1,00,000
10th June, 2024	1,00,000
Timeline and Dates
Application Closure Date	07-Sep-2023
Induction Date	21-Sep-2023
End of programme	01-Sep-2023

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The programme will leverage technology and employ a highly interactive pedagogy consisting a judicious blend of blend of lectures, real life case studies, quizzes, project and assignments.

TO be published

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