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IIM Calcutta - Advanced Marketing Programme (APMP)

“Advanced Programme for Marketing Professional from Indian Institute of Management, Calcutta (APMP from IIM Calcutta).”

Programme Start Date » 17 Sep, 2022

Addmission Open

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Course Duration
12 Months
Course Fees
3,60,000 + Taxes/-
Class Schedule
Saturday – 9:00 a.m. to 12:00 noon
Delivery Mode
Technological Partner
Times TSW
Last Date to Apply
19 Jul, 2022
Alumni Status
IIM Calcutta Executive Education Alumni status
Campus Immersion
Once for 5 days

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Course Overview

Advanced Programme for Marketing Professionals (APMP)
The sales and marketing function at any organisation forms the backbone of the business. A proper and scientific approach to the sales and marketing functions not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes. IIM Calcutta’s Advanced Programme for Marketing Professionals (APMP) is a one-year course that is developed with the clear focus on sales and marketing for big corporates, small and medium enterprises, and for entrepreneurs.

Course Highlights

  • Contextually designed 12-month programme for marketing professionals
  • Campus immersion module of 5 days
  • Focus on real business use cases
  • Peer-learning & networking opportunities
  • IIM Calcutta Executive Education Alumni status

Key Benefits

Advanced programme for markketing professionals of IIM Calcutta aims to help participants,

  • Learn cutting-edge knowledge about sales and marketing theory and practice
  • Develop knowledge and competence for effective marketing planning and execution
  • Learn and appreciate challenges of complexities posed by the inter-relationship of various marketing-mix elements and ways and means of building an effective response
  • Appreciate organisational context of marketing decision-making and issues thereof
  • Groom themselves for higher roles in sales and marketing function



  • Graduation (10+2+3/10+2+4/10+2+2 /11+1+3) from a recognised university (UGC/AICTE/DEC/AIU)
  • Candidates should have 50% or higher in graduation to be eligible. Marks for all (3 or 4) years to be included for calculating graduation percentage
  • Those candidates who have less than 50% marks in graduation but have more than 50% marks in Post-Graduation (from a recognised university) are also eligible for the programme
  • Candidates should be working at the time of filling up the application form
  • Candidates should have a minimum of FIVE years of full-time paid experience at the time of application, post completion of the qualifying degree

*Internships and Training experience will not be considered as full-time work experience

Selection Criteria

Profiles will be assesed by IIM Calcutta's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

The programme will be divided in two major modules: Foundation Courses and Advanced Courses. Explore detailed syllabus below-

Why Consumers Buy?
Understanding Markets
Financial Acumen for Marketing
Managing Teams
Workshop on Negotiation skills for Sales & Marketing
Managing Products, Services and Brands
Managing Sales, Channels, Retail
Integrated Marketing Communications
Formulating & Designing Marketing Strategy
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Successful candidates will receive a ‘Certificate of Successful Completion’ from IIM Calcutta. Those with requisite attendance but unable to complete successfully will receive a ‘Certificate of Participation’.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Processing Fee** 10,000
Registration Fee 9,000
Programme Fee (Shareable) 3,00,000
Campus Visit Charges for On-campus Stay*** 40,000
Total Fee (Excluding Registration Fee) 3,40,000
  •   Fee mentioned above is exclusive of GST
  •   All fee is payable to the Times Group (BCCL)

**Processing fee includes ₹9,000 towards the registration fee and ₹1,000 towards the programme fee. Processing fee of ₹10,000 is refundable in case a participant’s profile is rejected by IIM Calcutta.

***Off-campus Stay

·        Candidates will have the option of making their own stay arrangements during the campus modules.

·        They will be required to opt for this option at the time of registering for the programme. No change will be allowed later.

·        The campus visit fee for participants staying off-campus during the campus modules will be ₹5,000 per day plus GST. Total amount to be paid is ₹25,000+GST.

No. of Installments -All amount is payable in 4 installments
Instalment No. Amount (in )
First 1000+89,000
Second 90,000
Third 90,000
Fourth 90,000
Timeline and Dates
Application Closure Date 19-Jul-2022
Academic Orientation Date 10-Sep-2022
Date of First Online Class 17-Sep-2022
Programme End Date (tentative) 31-Aug-2023
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  • Each course will be taught with the help of case studies, live corporate examples, and general discussions.
  • In order to provide greater industry insights, practitioners would also be invited to share their experiences.

TTBS Review  Review

Finest content designed for Marketing professionals. Blended programme where candidates spend some time in campus and learn through lot of case studies and live campus life again. Apart from that Class schedule is LIVE and online in the nearest study centre. We can bank upon the content and delivery of the programme

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