IIM Calcutta - Advanced Programme for Marketing Professionals

“Advanced Course for Marketing Professionals from Indian institute of Management,Calcutta (IIM Calcutta)”

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Course Overview

The unique marketing tactics of a knowledgeable and competent sales & marketing professional can very well uplift the growth of any organisation in today’s business context.

The ever rising competition that can be witnessed today, demands the sales and marketing professionals to be equipped with the advanced theoretical concepts and practical applications of marketing management to deliver unbeatable success of the organization, no matter how unfavourable the external conditions may turn out to be.

Advanced Programme for Marketing Professionals has been exclusively designed for the sales and marketing professionals by the subject experts of IIM Calcutta to hone their skills to consistently changing business environment. This unique programme is designed to filter the professionals for the higher roles of sales and marketing by sharpening their managerial and leadership capabilities, to equip them as effective marketing planners and executors and also to mould them in implementing effective responses to the challenges and complexities posed by the interrelationship of various marketing-mix elements.

The sales and marketing function at any organization forms the back bone of the business. A proper and scientific approach to sales and marketing function not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes. This one-year course is developed with the clear focus of sales and marketing for big corporates, small and medium enterprises, and also for entrepreneurs.

Key Benefits

  • Learn cutting-edge knowledge about sales and marketing theory and practice,
  • Develop knowledge and competence for effective marketing planning and execution,
  • Learn and appreciate challenges of complexities posed by the interrelationship of various marketing-mix elements and ways and means of building effective response,
  • Appreciate the organizational context of marketing decision making and issues thereof, AND
  • Groom themselves for higher roles in sales and marketing functions

Mode of Delivery

This Program is delivered through Interactive Onsite Learning platform where LIVE and highly interactive Sessions are conducted in the Authorized Study Centres established across India.



Graduates (10+2+3) in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.

Experience Minimum

5 years of minimum work experience is required to apply

Experience Maximum


Selection Process

Profiles will be assesed by IIM Calcutta on the basis of Academics, work experience, Statement of Purpose.


"Executive Advanced Programme for Marketing Professionals" Certificate will be awarded by IIM Calcutta to students on successful completion of the programme.

Alumni Status/ Placement

On successfull completion IIM Calcutta will award Alumni status to students.

Course Content

Foundation Courses

  • Marketing Management
  • Marketing Research and Analytics
  • Financial Acumen for Sales and Marketing
  • Organizational and People Issues in Marketing
  • Negotiation Skills for Marketing and Sales

Advanced Courses

  • Consumer Behavior
  • Product and Brand Management
  • Services Marketing
  • B2B Marketing
  • Sales and Distribution Management
  • Integrated Marketing Communications
  • Strategic Aspects of Marketing
  • Contemporary Issues in Marketing

Campus Component

On-campus sessions will be twice during course for total of 6 days.

How it Work

The modules will be Blend of - 

  • Lectures
  • Case studies
  • Assignments.

Application fees

INR 2,500/- plus GST as applicable

Total Fees

INR 2,66,000/- plus GST as applicable


Total amount to be paid in 4 installments

Instalment Structure

Installment I II III IV
Amount *INR 66,500/- *INR 66,500/- *INR 66,500/- *INR 66,500/-
 *GST will be charged extra on these components

Technological Partner

Times TSW




Finest content designed for Marketing professionals. Blended programme where candidates spend some time in campus and learn through lot of case studies and live campus life again. Apart from that Class schedule is LIVE and online in the nearest study centre. We can bank upon the content and delivery of the programme

Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.

To Apply Please Fill Below Form

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Course Duration

12 Months

Start - TBD

9:00 AM to 12:00 Noon on Saturday