Marketing is the backbone of every business and its sales that holds the ability to amplify strategic change. Marketing is a dynamic area where businesses make sure to regulate the communications flow across global business landscapes. In such industry, marketing managers are expected to acquire, hold and hone their marketing skills to excel in the career.
One can pursue the most diverse of career paths in Marketing, no matter the background. Any skill you bring to the table is sure enough to fit a marketing role out there. Yet, the marketing industry is facing a critical talent shortage.
As per the research published by The Institute of Data & Marketing and Smart Insights, the broad categories of marketing skills which are important for your career progression are Strategy/Planning, Management, Direct/Digital, Data, and Content/Creative skills.
The Executive Programme in Advanced Marketing Management (EPAMM) is a progressive and immersive course designed to fill the extremely important marketing skill gaps. It teaches managers and aspiring leaders to think in terms of customer-propelled value proposition while designing marketing strategies and derive deep and lasting competitive advantage for their organisation.
Being an aspiring marketing professional, you must have faced challenges like how to achieve clear lines of insight into ever-shifting markets or how to ensure communications flow across business landscapes?
Needless to say, digital marketing has made a significant mark in the business world emerging as one of the best practices for an organisation to stay on the leading edge. Hence, marketing executives are expected to stay relevant in demanding fields by evaluating new opportunities, identifying priorities and targeting their vision and results across the organisation. In order to lead marketing strategies, a manager must excel in the skills required to develop, implement, and control successful marketing campaigns.
IIM Indore’s EPAMM course creates the next generation of marketing leaders. It equips participants with advanced thinking, analysis and marketing management skills. It is the ideal next step for marketing professionals who want to uncover deeper marketing insights and understand the fast-evolving marketing environment. This course will help participants to take tangible marketing initiatives — and lead those initiatives successfully.
Advanced Marketing is about helping businesses build deeper customer relationships and deep dive into every aspect of various marketing channels – from social media to SEO. It allows marketers to build a holistic plan to increase conversion rate, conquer competitors, and form long-lasting relationship with their customers.Early 2020 was a time of doom and gloom for marketers. Forrester estimated that 469,000 marketing jobs would be lost by the end of 2020. But, the reality was in contrast to these dark forecasts.
- Marketing jobs saw a 63% growth in the first six months of 2021
- Companies posted about 381,000 marketing jobs from June 2020 to June 2021 (including 17,000 remote jobs)
- Contextually designed for working executives
- Programme faculty team includes the best of domain experts
- Focus on real business-use cases
- IIM Indore Certification, Triple Accreditation – AMBA, EQUIS & AACSB
- Campus immersion
- IIM Indore Executive Education Alumni status
- Gain proficiency in presenting, analysing, discussing, evaluating, persuading, and making decisions regarding contemporary marketing initiatives within an organisation
- Develop a marketing strategy using an understanding of customer behaviour based on well-interpreted market research insights
- Master marketing decision-making process by analysing a competitive market scenario and recommending appropriate marketing strategy
- Create an integrated marketing communications plan, which comprises marketing strategies for a targeted cohort
- Diploma (10+2+3)/Graduate/Post Graduate from Universities recognised by Association of Indian Universities.
- Minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent)
- At least five years of post-graduate work experience.
Participants will be selected based on their overall profile and credentials.
The programme comprises the following topics. Each session shall be of 75 minutes duration.
a. SWOT analysis
b. Target market selection
c. Market mix strategy formation
d. Marketing tactics development
a. Quantitative techniques
b. Qualitative and interpretative approaches
a. Foundational psychological, sociological and cultural theories to understand behaviour of consumers
a. Gain customer insights
b. Measure the effectiveness of your marketing tactics
c. Use data insights to plan your marketing strategy
a. Learn the strategies and tactics to build, measure, and manage brand equity
a. Develop new and improved products
b. Innovate and manage product development process
a. Design of distribution of channels
b. Pricing management
a. Search engine opimisation and marketing
b. Learn about paid media and owned media
c. Social media marketing
a. Define the new customer-purchasing journey
b. Identify and influence the new consumer
c. Learn how you differentiate from the competition
d. Learn to apply experience design thinking to create a customer experience strategy
a. Cognitive neuroscience based on behavioral decision theories
b. Consumer decision-making
a. Creating marketing vision
b. Understand the evolution of "multi-channel retailing" to "omnichannel retailing"
c. How combining traditional and digital brings marketing success
Upon successful completion of the course, participants will be awarded ‘Certificate of Completion’ in ‘Executive Programme in Advanced Marketing Management’, by IIM Indore.
|Fee Particulars||Amount (in )|
|Study Materials/Simulations/Library/Assessment/Closing Ceremony/Certification Fee||21,000|
|Total Fee||2,30,000+4000 (Bank charges)|
*GST will be additional as applicable.
|No. of Installments -Total amount to be paid in 4 installments.|
|Instalment No.||Amount (in )|
|Timeline and Dates|
|Application closure date||24-Apr-2022|
|Academic orientation date||22-May-2022|
|Programme start date||29-May-2022|
|Tentative Programme End Date||15-Apr-2023|
The pedagogy includes a judicious mix of:
- Case discussions
- Project work
- Term papers
- Assignments, etc.
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