MICA -PG Course in Digital Marketing

“Post Graduate Certificate Course in Digital Marketing from Mudra Institute of Communications, Ahmedabad (MICA, Ahmedabad)”

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Course Overview

Embark on the Journey of Success in the Domain of Digital Marketing with MICA

The PG Certificate Program in Digital Marketing, from MICA, has been designed with an objective to familiarize participants with key aspects of digital marketing. The participants are expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands-on learning experience with case studies, projects and simulations along with expert faculty from MICA.

Key Benefits

PG Certificate & Alumni Status - Earn a PG certificate and get alumni status from MICA

Learn from the best, LIVE! - Live tutored classes, not recorded sessions, from eminent faculty of MICA

End term project - Project based on industry case study that takes the student through the complete digital campaign planning process

Learn to leverage various Digital Marketing channels - Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.

Master various Digital Marketing tools - Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.

Mode of Delivery

This Program is delivered through D2D Sessions. D2D referes to Direct to Device that enable students to attend sessions from anywhere on their own systems as per LIVE schedule of session.



Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university in any discipline.

Selection Process

Profiles will be assesed by MICA on the basis of Academics, work experience and Statement of Purpose


Post Graduate Certificate Program in Digital Marketing will be awarded by MICA to the students on successful completion of the programme.

Alumni Status/ Placement

Alumni status will be awarded by MICA on successful completion of the programme.

Course Content

Module I: Business, Marketing & E-Marketing

  • What is Digital Marketing?
  • Advantages of digital medium over other medium
  • Digital medium in today’s marketing plan

Module II: Search Marketing

  • Basics of Search Marketing – Organic & Paid Search Results
  • Overview of Google AdWords
  • Keyword Research and Analysis
  • Tracking the success of SEM
  • Search Engine Optimization Techniques
  • On-page & Off-page Optimization
  • Setting up a Search Ad Campaign

Module III: Display Advertising

  • Different kinds of display marketing
  • The display marketing ecosystem
  • Retargeting & dynamic retargeting
  • Setting up a Display Ad Campaign

Module IV: Social Media & Content Marketing

  • Different social media channels
  • Building a robust Social Media strategy
  • Content marketing: Storytelling in social media
  • Measuring social media ROI
  • Setting up a Social Ad Campaign

Module V: Email Marketing

  • The basics of Email Marketing
  • Effective email content
  • Customer acquisition through email
  • Nurturing & automation of email marketing
  • The concept of A/B testing & its use in email marketing

Module VI: Mobile Marketing

  • Different kinds of Mobile Marketing
  • The Mobile Marketing ecosystem
  • Mobile app Marketing
  • Mobile app Monetisation

Module VII: Web Analytics

  • Digital measurement landscape
  • Introduction to Google Analytics
  • Interpreting the data in Google Analytics

Advanced Tutorial Classes

  • There will be at least 3 additional tutorial classes in between modules throughout the course
  • Schedule will be announced along with the course session plan
  • Objective is to catch up and take stock of progression of learnings
  • Also, learn inter-module dynamics of digital marketing channels

End Term Project

  • Project based on industry case study
  • Bring together all the learnings from the course in a single project

How it Work

The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live and Interactive digital learning platform. The lectures will be delivered by eminent faculty from MICA.

All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the Course. Students can chat real time with the professors during the live class and also post all other Course-related queries offline on the Cloud Campus.

Program Faculty

Amit Kishore - Adjunct Professor, Digital Communication Management, MICA

Prof. Siddharth Deshmukh - Adjunct Faculty and Senior Advisor, MICA


Total Fees

For Indian Residents - INR 70,000/- plus GST as applicable

For International Students - USD$ 1600/-


Total amount to be paid in 3 installments

Instalment Structure

1st  2nd 3rd 

Rs. 30,000 +

USD 650

Rs. 15,000 +

USD 400

Rs. 25,000 +

USD 550

Technological Partner



The course is being delivered by the brand which is promentently known for branding and digital marketing communications. MICA has launched the perfect course content with project work to give best output to students who look forwrad to get hands on experience in Digital Marketing.

Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.

To Apply Please Fill Below Form

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Course Duration

4.5 months

Start - 10 April 2021

Saturday & Sunday from 7.30 pm to 9.00 pm


All payment terms & conditions for application, registration, programme and campus fees are adhering to the policy of respective Institute or their Service/ Technology partners. Team “The Top B School” does not take any payment or fees on this website or in any of our account.

All applications are assessed by the respective institute and our team has no role in selection/rejection/on hold status of candidate.

"The Top B School" team is responsible for counselling, admission guidance, sharing application links and helping in completing application & registration processes. In any case, our team will not be responsible for any payments, refunds and results.