IIM Kozhikode - Executive Post Graduate Certificate In Marketing Management(EPGCMM)

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

The ongoing pandemic scenario has revolutionised how businesses function in the world as a whole. It pushed Indian brands to move online and made them relook and rethink their marketing campaigns’ tone. The world of marketing is dynamic — trends, technology, and tactics are never stationary. Hence, you must stay updated with new advancements in the industry. This is where IIM Kozhikode’s Executive Post Graduate Certificate in Marketing Management will come to your aid in upgrading your existing skills and add the new ones.Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived to provide specialised learning in the specific business function. Delivered through a combination of in-campus modules and live interactive learning mode, the Executive Programme in Sales & Marketing offers a range of foundation, advanced and integrative courses in the specific functional area for working executives to build specialised competency in Marketing Management.

 

• The Curriculum covers Digital and Strategic Marketing
• Opportunity to learn from one of the top ten Indian B-schools
• One-week campus immersion
• IIM Kozhikode Alumni status
• Student privileges like E-library access
• Rich peer-group learning (an average experience of nine years of previous batches’ participants)

• To build upon participants’ existing skills in sales and marketing
• To provide classical and contemporary marketing decision frameworks
• To inculcate a scientific approach to marketing practices
• To sharing advanced knowledge in sales, marketing and customer management

• Bachelor’s degree or its equivalent in any discipline with 50% aggregate marks or equivalent CGPA.
• Three years of managerial/entrepreneurial/professional work experience after graduation as on start the date of the programme.

Educational qualifications, work experience, and personal interview.

The programme curriculum comprises the following:

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Students who successfully complete the programme and fulfil all the prescribed requirements will be awarded a Certificate of Completion through IIM Kozhikode valediction.

Sample Certificate

Fee Particulars	Amount (in )
Application Fee	2,000
Programme Fee	3,00,000
Alumni Membership Fee (Payable along with the 2nd installment)	10,000
Total Fee	3,12,000
NOTE: Fee Payment: All fees are payable directly to IIM Kozhikode. *Goods and Service Tax (GST) as applicable will be collected additional from the candidate/participant. The current GST rate is 18%..
No. of Installments -All amount is payable in 5 part
Instalment No.	Amount (in )
Instalment I	75,000
Instalment II	75,000
Instalment III	75,000
Instalment IV	75,000
Timeline and Dates
Application Closure Date	10-Nov-2021
Interview date	20-Nov-2021
Declaration of the list of eligible candidates	30-Nov-2021
Last Date for Offer Acceptance & Part Payment	14-Dec-2021

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The teaching approach will be highly interactive, taking advantage of the technological benefits. The pedagogy followed for the programme will be a judicious blend of:

• Lectures
• Real-life case studies
• Quizzes
• Assignments

Quality interactions with experienced executives and peer group learning experience

To be published.

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