As the world advances into the twenty - first century, managers face the challenge of increasing competition due to the globalization of business and economy. Salient changes witnessed are the deregulation and liberalization of economies, changing industry structures, mergers, acquisitions & alliance formations to sustain growth, privatization, technological advances, changes in the consumer preferences and life-style, and emergence of new forms of organization & management practices.
Not only business organizations, but the managers themselves need to equip themselves with new skills and resources needed to manage such enterprises. These skills are needed for the managers to assume greater responsibilities through career advancement based on knowledge, skills and competence.
Executive Programme in Business Management will be taught especially through a judicious blend of lectures, real life case studies, quizzes and assignments. Along with the core faculty, it also includes programme directors, each from a core business area to build in more rigour & quality into the programme. The programme focuses on quality interactions and increased peer group learning. It is specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning. It also awards alumni status from IIMC to the candidates.
The Executive Programme in Business Management is designed to provide managers and professionals with a broad overview of the key concepts, tools and techniques needed to successfully meet the challenges of today’s global business environment. Individual courses will give participants the knowledge needed to work cross-functionally within the organization and become more skilled in the basics of business management.
The programme ensures that participants are equipped to adapt to the fast-paced technological and organisational challenges faced today, while constantly evolving and adapting themselves. We aim to prepare managers of the future offering practical and industry-ready skills that can be used to guide them in their business decisions through a better understanding of the complex socio-economic environmental and ethical challenges faced by a firm. .
Participants are expected to undergo profound personal and professional change as they are exposed to an eclectic mix of learning techniques, thought provoking faculty, experiential activities, business simulations, skill development, peer to peer discussions and guest speaker insights. This will enable them to acquire the confidence, based on developing business acumen and gaining knowledge, to transition from being a functional leader to a business expert, leading their teams through transformation.
By the end of the programme, you will be able to:
- Set the strategic direction of their future in today’s knowledge economy
- Challenge their pre-conceptions and explore new ideas to lead and deliver change
- Understand and address the continuous changes in preferences and expectations of individuals as customers, employees, and, in general, stakeholders by reinventing themselves to make the most of better insight and foresight
- Analyse business models in the context of the broader environmental political and social landscape in which organisations operate
- Enhance the understanding and acquisition of skills required to be an effective manager
- Premier & successful General Management Program from IIMC – India’s foremost business school
- Revised and updated course content and coverage
- Books, Cases and Study Materials included in the Course
- A new team of program directors, each from a core business area, to build in more rigour & quality into the program
- Specially selected core faculty
- Quality interactions and increased peer group learning
- Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.
- Participants selected, based on elaborate selection process and profiling.
- Alumni Status from IIMC
- Huge alumni base from past 24 batches have been largely benefited from this programme. Several participants have advanced their careers within and outside their organizations.
- Superior performance on the job
- Exclusive focus on imparting managerial skills
- Development of career
Mode of Delivery
This Program is delivered through Interactive Onsite Learning platform where LIVE and highly interactive Sessions are conducted in the Authorized Study Centres established across India.
Graduates (10+2+3) / Post Graduates in Science or Engineering with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
5 years of minimum work experience is required to apply
Profiles will be assesed by IIM Calcutta on the basis of Academics, work experience and Statement of Purpose
Executive Certificate in Business Management will be awarded by IIM Calcutta to students on successful completion of the programme.
Alumni Status/ Placement
On successfull completion IIM Calcutta will award Alumni status to students.
MODULE I: PERSPECTIVES AND FOUNDATIONS: This module attempts to help participants situate business decision making within the broad canvas of society. It emphasizes developing an ethical perspective and empathy and respect towards the most important component of business, its human resource. In summary, it helps participants see the ‘big picture’. Courses within this module are:
The Business Environment: Sensitising participants that every business organisation operates in a distinctive economic, political, regulatory, and social environment, which influences business outcomes, and in turn is affected by it. Concepts of macroeconomics, as it applies to business will be covered, as will the interaction of a firm with its dynamic, complex, uncertain, multifaceted and interrelated stakeholders.
Managerial Decision Making: This course will focus on the internal environment of the firm, starting with an understanding of business ethics and its role in developing corporate culture and the value system of a firm. This will be followed by an exposure to microeconomics and to quantitative techniques in decision making.
People Management: This course will be taught in blended mode, with face to face teaching, experiential learning and online teaching. While the fundamentals of organisation behaviour, leadership and human resource management will be taught using cases and lectures, negotiation and listening skills will be honed through hands on exercises. This learning will come in handy when exploring how to manage teams and people.
MODULE II: CORE BUSINESS SKILLS: This module is at the heart of the programme, and aims to equip participants with project management, financial and marketing skills. The learning is then synthesized at the end of the programme where students deploy the tools that they have been provided in a specific business context in a simulated management game to test their prowess. Courses within this module are:
Project Management: Participants are exposed to operations management and supply chain theory and are equipped with tools for initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria in a specified time.
Managerial Finance: We employ an interdisciplinary approach that borrows from both managerial accounting and corporate finance, to enable participants to understand how to read balance sheets, report financial performance and practice sound financial management to create value and organizational agility by identifying how to allocate resources amongst competing business opportunities.
Marketing Management: This includes understanding a customer and his/her needs, developing appropriate pricing and advertising strategies for brand management and customer relationship management. Elements of digital marketing and ecommerce will also be touched upon.
Communication and Presentation Skills: These are vital tools for anyone to transform themselves into general managers of tomorrow. Participants will be given an opportunity to work in teams during their first campus visit to develop these skills through making live presentations and receiving individualised feedback.
Business Simulations: This is a hands-on, interactive learning experience that allow participants to truly engage in the material. Instead of focusing on theoretical knowledge like in a typical classroom, participants build skills, improve conceptual knowledge, and gain a big picture view of the organization all at once. This serves as a capstone course, offered in the 2nd campus visit, to enable participants to synthesize all that they have learnt and put it into action while the business environment around them is changing.
MODULE III: MANAGING INTO THE FUTURE: Given today’s VUCA world, it is important that future managers find ways to provide steady, realistic direction to a firm and to lead with excellence, even when the strategy isn’t clear. To be future ready, participants are trained to deal with emergent technologies as well as innovate responsibly to create value for their organisation, or entrepreneurial venture. In short, the participants emerge with a futuristic mindset. Courses within this module are:
Strategic Management: The course will cover setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization. Inputs will also be provided for participants to develop a strategic mindset.
Design Thinking, Innovation and Entrepreneurial Mindset: We will uncover concepts and theories for business in innovation management and innovation processes. Further, design thinking and its relationship with developing sound business models, incorporating concepts of sustainability will be discussed. Finally, some inputs on developing an entrepreneurial mindset will be provided for participants for successfully leading verticals or departments or business units
Digital Transformation: This course will start with tools for leveraging information technology for competitive advantage and then discuss applications of machine learning and artificial intelligence in various realms of business
Business Analytics and Driving Business in Exigencies and Contingencies: Almost 21 contact hours are devoted to cutting edge research, which the participants will be exposed to during their second campus visit These sessions will be customized to the exigencies and contingencies faced by them in the dynamic business environment within the available resources at IIM Calcutta.
On-campus sessions will be twice during course (Total of 10 days)
How it Work
The pedagogy will be highly interactive. It will leverage use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes and assignments
Spread over one year, the program provides the participants with skills for leadership in the knowledge economy through an innovative curriculum. Faculty from IIMC and distinguished visiting faculty from reputed academic institutions and industry handle these courses.The program curriculum focuses on equipping the participants:
- with an inside look at each main functional area, its purpose and role
- with the ability to understand the economic and regulatory trends
- learn various analytical tools and techniques that can give deeper insights in to business
- with the ability to take a big picture approach quintessential for senior managers.
- Prof. Runa Sarkar
- Prof. Nisigandha Bhuyan
INR 2,500 plus GST as applicable
|Application Fee||INR 2,500/- +GST*|
|Registration Fee||INR 11,500/- + GST*|
|Programme Fee||INR 4,00,000/- + GST*|
|Campus Visit Fee||INR 80,000/- + GST*|
|Total Fee (excluding application & registration fee)||INR 4,80,000/- + GST*|
No. of INSTALLMENTS
Total amount to be paid in 4 installments
Plan your installment with Flexi Payment
|Installment Plan||Registration Fee to paid||20th Jun 2020||20th Jul 2020||20th Aug 2020||20th Sep 2020||20th Oct 2020||20th Nov 2020||20th Dec 2020||20th Jan 2021||20th Feb 2021||20th Mar 2021||20th Apr 2021||20th May 2021||Total|
|8 Installment||11,500/-||50,000/-||90,000/-||50,000/-||50,000/-||50,000/-||INR 50,000/-||50,000/-||90,000/-||4,91,500/-|
Hughes Global Education India Limited
Applications Open till 150 seats get filled
(Admissions are on First Come First Basis)
One of the oldest program being delivered on Virtual Platform from IIM Calcutta. Already 24 batches are launched and Faculty ensures updating content and delivery with every new launch. Good number of professionals with different profiles, have done this program and they have given very positive feedback about this program. This 12 months program equip candidates with Genaral Management concepts and all aspects of Business Management. Definitely a value added and Brand program for Working Professionals.
Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.
To Apply Please Fill Below Form
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Start - September 2020
Sunday: 03:30 pm - 06:30 pm