IIM Calcutta - Executive Program in Sales and Marketing (EPSM)

“Executive Course in Sales and Marketing from Indian Institute of Management, Calcutta (IIM Calcutta)”

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Course Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

Key Benefits

  • Recognized Certification from the foremost B School in the country
  • Learning from the best faculty in India and Industry Experts
  • Case studies and simulations
  • Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
  • Library Access
  • LDP alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants

The program will help the participant to:

  • Understand & identify the challenges in today’s market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Mode of Delivery

This Program is delivered through Interactive Onsite Learning platform where LIVE and highly interactive Sessions are conducted in the Authorized Study Centres established across India.

Eligibility

Education

Graduates (10+2+3) in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE


Experience Minimum

2 years of minimum work experience is required to apply


Experience Maximum

NA

Selection Process

Profiles will be assesed by IIM Calcutta on the basis of Academics, work experience, Statement of Purpose and ENTRANCE Exam (to be conducted in the nearest study centre).

Certification

Executive Certificate in Sales and Marketing will be awarded by IIM Calcutta to students on successful completion of the programme.

Alumni Status/ Placement

On successfull completion IIM Calcutta will award Alumni status to students.

Course Content

Level 1: General Management for Marketing

  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

Level 2: Specialized Modules in Marketing

  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing
  • Module 13: International Marketing

Campus Component

On-campus sessions will be conducted for 7 days during course.

How it Work

  • Theory & Practical Inputs
  • Case study approach.
  • Assignments, E-Learning, & Business Simulation

Program Faculty

Program Directors

Prof. Prafulla Agnihotri

Prof. Ritu Mehta

Application fees

INR 2,000/- plus GST as applicable

Total Fees

INR 2,67,500/- plus GST as applicable

No. of INSTALLMENTS

Total amount to be paid in 4 installments

Instalment Structure

Installment Amount (INR)
I 1,09,500/- + GST
II 80,000/- + GST
III 60,000/- + GST
IV 18,000/- + GST

 

Technological Partner

Hughes Global Education India Limited

Timelines

  • Last Date of Application: 3rd May 2019
  • Class Start Date: May 2019

Review

Executive Program in Sales and Marketing (EPSM) is also one of the oldest interactive onsite learning course delivered across India in Sales and Marketing domain. This program carries content from basic introduction of sales and marketing to the International marketing. More than 10 batches already launched and we are sure this program will keep on delivering the promises it make through its content and faculty. IIM Calcutta certification considered as good brand in professional world and certainly it is a one of the best programs for Sales and Marketing professionals or all those professionals who look forwrad to move into this career.

Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.

 

To Apply Please Fill Below Form

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Course Duration

12 Months

Start - May 2019

Thursday 6:45pm to 9:45pm and Sunday 3:30pm to 6:30pm