IIM Kozhikode - Executive Post Graduate Certificate in Marketing Management

“Executive Post Graduate Certificate in Marketing Management from Indian Institute of Management, Kozhikode (IIM Kozhikode)”

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Course Overview

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.

Key Benefits

  • 6 days of in-campus sessions at IIM Kozhikode
  • Live virtual interactive learning at a nearest study Centre in your city
  • Convenient schedule for working professionals
  • Certificate from IIM Kozhikode upon course completion
  • Exposure to practical examples, cases and exercises

Mode of Delivery

This Program is delivered through Interactive Onsite Learning platform where LIVE and highly interactive Sessions are conducted in the Authorized Study Centres established across India.

Eligibility

Education

Graduates (10+2+3) in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.


Experience Minimum

3 years of minimum work experience is required to apply


Experience Maximum

NA

Selection Process

Profiles will be assesed by IIM Kozhikode on the basis of Academics, work experience, Statement of Purpose and Personal Interview (to be conducted in the nearest study centre).

Certification

Executive Post Graduate Certificate in Human Resource Management will be awarded by IIM Kozhikode to students on successful completion of the programme.

Alumni Status/ Placement

NA

Course Content

The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of marketing. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Marketing Management
Marketing Research
Consumer Behaviour
Business to Business Marketing
Retail Marketing
Marketing Communications Management
Sales & Distribution Management
Service Marketing
Internet Marketing
Customer Relationship Marketing
Product & Brand Management
Strategic Marketing

Campus Component

On-campus sessions will be once during course for total of 6 days.

How it Work

Programme Structure

The duration of the EPGCMM is one academic year split into four quarters. An academic year normally begins in December/January. Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. Around 189 hours of learning is through Interactive Learning (IL) platform and around 36 hours of classroom learning through In-campus Module.

In-Campus Component

The in-campus module is held at the very beginning of the Programme & is mandatory to attend. The six day module provides participants an orientation towards case based learning, foundation to analytical thinking and orients them to the learning culture of IIMK apart from discussions on contemporary issues in management practice and trends in the industry and business. Participants have to make own arrangements for their travel and stay.

Interactive Learning (IL) Component

The IL component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.

Program Faculty

Faculty details not available

Application fees

INR 2,000/- plus GST as applicable

Total Fees

INR 2,20,000/- plus GST as applicable

No. of INSTALLMENTS

Total amount to be paid in 4 installments

Instalment Structure

Installment Amount INR
I INR 44,000/- + GST
II INR 70,400/- + GST
III INR 52,800/- + GST
IV INR 52,800/- + GST

 

 

 

 

 

 

 

Technological Partner

TSW Times

Timelines

TBD

Review

Detailed Program on Marketing Management from Indian Institute of Management Kozhikode. In Marketing domain it is one of the oldest programs delivered on Virtual Platform and best in delivery and content. It is certainly a good to go program for all Marketing Professionals and Business Managers who want to have detailed knowledge, skillset in Marketing domain. Every year content is reviewed. As per Alumni, IIM Kozhikode kept all promises made in this program.

Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.

 

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Course Duration

12 Months

Start - TBA

Twice a Week for 3 hours each