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IIM Calcutta - Advanced Marketing Programme (APMP)

“Advanced Programme for Marketing Professional from Indian Institute of Management, Calcutta (APMP from IIM Calcutta).”

Programme Start Date » 04 Dec, 2021

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Course Duration
12 Months
Course Fees
3,40,000 + GST/-
Class Schedule
Saturday – 9:00 a.m. to 12:00 noon
Delivery Mode
Direct-to-Device (LIVE Interactive Sessions)
Technological Partner
Times TSW
Last Date to Apply
18 Nov, 2021
Alumni Status
IIM Calcutta Executive Education Alumni status
Campus Immersion
Once for 5 days

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Course Overview

The sales and marketing function at any organisation forms the backbone of the business. A proper and scientific approach to the sales and marketing function makes the business viable and efficient and makes the business reasonably immune to sudden and inevitable environmental changes. This one-year programme is developed with a clear focus on sales and marketing for big corporates, small and medium enterprises, and entrepreneurs

Sales and Marketing are integral and interlinked functions in any organisation where marketing plays a crucial role in supporting sales. The marketing function does much more than the core activity of identifying the ideal customers, drawing their attention and taking the product or service to them. It enables building relationships with the customers, gaining competitive advantage, increasing revenues and brand building, among others, making it a critical function in any organisation. 

The unique marketing tactics of a knowledgeable and competent sales & marketing professional can very well uplift the growth of any organisation in today’s business context.

The ever rising competition that can be witnessed today, demands the sales and marketing professionals to be equipped with the advanced theoretical concepts and practical applications of marketing management to deliver unbeatable success of the organization, no matter how unfavourable the external conditions may turn out to be.

Advanced Programme for Marketing Professionals has been exclusively designed for the sales and marketing professionals by the subject experts of IIM Calcutta to hone their skills to consistently changing business environment. This unique programme is designed to filter the professionals for the higher roles of sales and marketing by sharpening their managerial and leadership capabilities, to equip them as effective marketing planners and executors and also to mould them in implementing effective responses to the challenges and complexities posed by the interrelationship of various marketing-mix elements.

Course Highlights

  • Opportunity to be a part of IIM Calcutta, India’s one of the top 10 B-Schools
  • Taught by select faculty from IIM Calcutta
  • 1 year programme with weekend classes suiting working professionals
  • Intensive learning via Interactive Learning Platform
  • 5 days in-campus sessions at IIM Calcutta
  • Peer learning through rich student profile & networking opportunities
  • IIM Calcutta Certification and Executive Education Alumni status
  • A popular programme with the 12th batch being launched in 2021

Key Benefits

Advanced programme for markketing professionals of IIM Calcutta aims to help participants,

  • Learn cutting-edge knowledge about sales and marketing theory and practice
  • Develop knowledge and competence for effective marketing planning and execution
  • Learn and appreciate challenges of complexities posed by the inter-relationship of various marketing-mix elements and ways and means of building an effective response
  • Appreciate organisational context of marketing decision-making and issues thereof
  • Groom themselves for higher roles in sales and marketing function


Education - Graduates (10+2+3) in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE/AIU/DEB

Experience - Candidates should be working at the time of filling up the application form. Candidates should have a minimum of 5 years of work experience post completion of qualifying education.


Selection Criteria

Profiles will be assesed by IIM Calcutta's faculty on the basis of Academics, work experience and Statement of Purpose.

Course Modules

The programme will be divided in two major modules: Foundation Courses and Advanced Courses. Explore detailed syllabus below-

Why Consumers Buy?
Understanding Markets
Financial Acumen for Marketing
Managing Teams
Workshop on Negotiation skills for Sales & Marketing
Managing Products, Services and Brands
Managing Sales, Channels, Retail
Integrated Marketing Communications
Formulating & Designing Marketing Strategy
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Successful candidates will receive a ‘Certificate of Successful Completion’ from IIM Calcutta. Those with requisite attendance but unable to complete successfully will receive a ‘Certificate of Participation’.

Sample Certificate



Date & Fees

Fee Particulars Amount (in )
Processing Fee** 10,000
Registration Fee 9,000
Programme Fee (Shareable) 3,00,000
Campus Visit Charges for On-campus Stay*** 40,000
Total Fee (Excluding Registration Fee) 3,40,000
  •   Fee mentioned above is exclusive of GST
  •   All fee is payable to the Times Group (BCCL)

**Processing fee includes ₹9,000 towards the registration fee and ₹1,000 towards the programme fee. Processing fee of ₹10,000 is refundable in case a participant’s profile is rejected by IIM Calcutta.

***Off-campus Stay

·        Candidates will have the option of making their own stay arrangements during the campus modules.

·        They will be required to opt for this option at the time of registering for the programme. No change will be allowed later.

·        The campus visit fee for participants staying off-campus during the campus modules will be ₹5,000 per day plus GST. Total amount to be paid is ₹25,000+GST.

No. of Installments -All amount is payable in 5 installments
Instalment No. Amount (in )
First 59,000
Second 60,000
Third 60,000
Fourth 60,000
Fifth 60,000
Timeline and Dates
Application Closure Date 18-Nov-2021
Academic Orientation Date 04-Dec-2021
Date of First Online Class 13-Nov-2021
Programme End Date (tentative) 06-Nov-2021
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  • Each course will be taught with the help of case studies, live corporate examples, and general discussions.
  • In order to provide greater industry insights, practitioners would also be invited to share their experiences.

TTBS Review  Review

Finest content designed for Marketing professionals. Blended programme where candidates spend some time in campus and learn through lot of case studies and live campus life again. Apart from that Class schedule is LIVE and online in the nearest study centre. We can bank upon the content and delivery of the programme

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