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IIM Lucknow - Executive Sales and Marketing Course (EPSM)

“Executive Programme in Sales and Marketing from Indian Institute of Management, Lucknow (EPSM from IIM Lucknow).”

Programme Start Date » 19 Sep, 2021

Home » Browse Courses » IIM Lucknow - Executive Sales and Marketing Course (EPSM)

Course Duration
10 Months
Course Fees
2,12,500 + GST/-
Class Schedule
Sunday – 6:45 p.m. to 9:45 p.m.
Delivery Mode
Direct-to-Device (LIVE Interactive Sessions)
Technological Partner
Times TSW
Last Date to Apply
08 Aug, 2021
Alumni Status
IIM Lucknow MDP Alumni Status
Campus Immersion
Once for 3 days

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Course Overview

Every company in every industry requires sales & marketing, opening unlimited career opportunities for qualified professionals. In a sales & marketing role, you will have certain key responsibilities, and you will also require specific skills for a thriving sales & marketing career. Sales and marketing are the two critical functions for any business, be it a product or service. While marketing is about creating and spreading awareness about the product or service, sales equates to revenue (an organisation’s top line figures) that keeps an organisation running and sustainable. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue.

Whether you are aspiring to build a career in sales & marketing or a seasoned professional, being well-versed with a structured approach in sales & marketing is instrumental in ensuring business growth and driving your organisation’s fortunes. With IIM Lucknow’s Executive Programme in Sales & Marketing, ace your sales & marketing career.

The Executive Programme in Sales & Marketing (EPSM) from the Indian Institute of Management Lucknow (IIM Lucknow) is a comprehensive course that integrates contemporary knowledge, skills, tools and techniques in Sales and Marketing functions. Taught by expert and eminent faculty of IIM Lucknow, this ten-month programme is designed to empower participants with a thorough understanding of theoretical principles as well their application to practical aspects of a business. The Direct-to-Device programme (Live lectures accessed by participants on their smartphone/tablet/laptop/desktop) comprises of a 3-day, on-campus module at the end of the programme. All participants will have access to IIM Lucknow’s Learning Management System with the flexibility to reach out to the faculty for queries and clarifications at any time throughout the duration of the course. This programme from IIM Lucknow is conceptualised to address the critical need of sales leaders and marketing managers who are ready to take on the challenge of not only to profitably retain their customers but also to hunt for new customers and accounts, market expansion and using technology and digital media to grow manifold.

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Course Highlights

  • Understand Theories & Working Principles of Sales & Marketing
  • Create Strategic and Tactical Frameworks of Sales & Marketing
  • Evaluate Contribution Margin of each entity in Sales & Marketing
  • Analyse Efficacy of Sales & Marketing Strategy
  • Apply Tools & Techniques of Digital Marketing & Analytics
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Key Benefits

  • Contemporary Sales and Marketing programme taught by expert faculty
  • Understanding customer orientation and market orientation for business success
  • In-depth knowledge of marketing concepts and digital & social media marketing tools
  • Ten-month online course accessed through their tablet, laptop, or desktop
  • One 3-day on-campus session at IIM Lucknow campus (subject to Covid situation)
  • Convenient class schedule for professionals
  • Enormous peer learning and networking opportunities with people from varied sectors
  • IIM Lucknow Certificate and IIM Lucknow MDP Alumni Status (optional) on course completion


Education - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all years

Experience -  At least 4 years of work experience post completion of qualifying education

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Selection Criteria

Profiles will be assesed by IIM Lucknow's faculty on the basis of Academics, work experience and Statement of Purpose.

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Course Modules

The programme will be divided in three modules:

Marketing Fundamentals
Go-To-Market Essentials
Strategic marketing in the digital age
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  • Students who successfully clear the evaluation and attendance criteria will be awarded a ‘Certificate of Completion’ from IIM Lucknow.
  • Candidates will not qualify for successful completion if they fail in more than two courses.
  • Students who are unable to clear the evaluation criteria but fulfil the requisite attendance criteria will receive a ‘Certificate of Participation’.
  • Successful candidates will also be accorded IIM Lucknow Executive Alumni status. (Optional).

Sample Certificate



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Date & Fees

Fee Particulars Amount (in )
Application Fee 2,500
Programme Fee 2,00,000
Alumni Fee (Optional) 10,000

1. All fees will be collected by BCCL.
2. At the time of application, Processing Fee of INR 10,000 will be charged. Processing fee contains INR 2,500 towards application fee & INR 7,500 towards the 1st instalment of Programme Fees. Processin

No. of Installments -All amount payable in 3 installments
Instalment No. Amount (in )
First 72,500
Second 70,000
Third 50,000
Timeline and Dates
Application Closure Date 08-Jul-2021
Class Start Date 19-Sep-2021
Tentative Programme End Date 19-Jun-2022
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  • The primary instruction method will be through live lectures that will be delivered online via the internet to participants’ desktops/laptops (Direct-to-Device, D-2-D). The lectures will be delivered by faculty from IIM Lucknow.
  • The pedagogy will comprise of interactive sessions and class exercises in order to help participants gain the knowledge and understanding to apply their learning to practical scenarios.
  • All enrolled students will also be provided access to the Learning Management System (LMS) platform. Students may access other learning aids, reference materials and assessments, case studies, projects, and assignments, as appropriate.
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TTBS Review  Review

Executive Programme in Sales and Marketing of IIM Lucknow is launched keeping in mind the challenging roles and responsibilities of sales and marketing professionals. The uptodate course content and faculty efforts make this programme standalone among all other courses of same domain. Highly recommended to sales and marketing professionals who look forward for in depth knowledge of sales and marketing from IIM.

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