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IIM Nagpur Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB)

“ Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB) from IIM Nagpur”

Programme Start Date » 06 Nov, 2022

Addmission Open

Home » Browse Courses » IIM Nagpur Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB)

Course Duration
9 Months
Course Fees
1,75,000+ GST (Excluding Registration Fee)/-
Class Schedule
Sundays: 09:00 AM – 12:00 PM
Delivery Mode
MDP
Technological Partner
Times TSW
Last Date to Apply
31 Jul, 2022
Alumni Status
IIM NAGPUR
Campus Immersion
There will be 3 days of campus

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Course Overview

Brands can seamlessly transform into successful businesses with the right marketing and brand strategy. In this purview, equipping yourself with the basic principles of marketing, and foundational elements of brand building is necessary and very much fruitful. IIM Nagpur’s Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB) is for anyone aspiring to be a successful marketer or a brand manager. If you’re looking at ways to build brands that stay relevant in dynamic times like today, this programme enables you to explore various tools and methods to develop and sustain effective marketing strategies and imbibe a strong research orientation.

Course Highlights

  • Contextually designed 9-month programme for marketing professionals
  • Campus immersion module of 3 days
  • Chamber Consulting by IIM Nagpur Faculty
  • Blended learning mode including cases & simulations

Key Benefits

  • Transformational perspectives in creating and managing brands
  • Interdisciplinary approach towards strategic brand management
  • Research orientation integrated with a deep focus on practice
  • Gearing up learners for Industry 5.0
  • Window into the senior-level strategic and creative positions

Eligibility

 

  • Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2-Year Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU) in any discipline with minimum 50% aggregate marks
  • Minimum 2 years of work experience after completion of qualifying education*
  • Participants who fulfill the above criteria and are not currently working are also eligible to apply
  • Final selection will be done by IIM Nagpur

*Internship and training experiences are not considered as fulltime work experience.


Selection Criteria

 

The selection will be based on the candidate’s overall profile evaluation, subject to meeting eligibility criteria.

Course Modules

This course have 8 modules. 

Course 1: Introduction to Marketing Management
Course 2: Deep Branding: The Philosophical and Neuro-psychological Foundations
Course 3: Deep Metaphors: Undressing the Mind of the Consumer
Course 4: Forging Deep Consumer Engagement
Course 5: Branding and Industry 4.0
Course 6: Designing and Crafting Brands Under Deep Uncertainty
Course 7: Strategic Brand Management and Brand Valuation
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Certificate

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Nagpur.

Sample Certificate

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Faculty

Date & Fees

Fee Particulars Amount (in )
Processing Fee** 15,000
Total Fee (Excluding Registration Fee) 1,75,000
NOTE:

• Collection of all fees will be done by IIM Nagpur. From Application page, participants will be redirected to IIM Nagpur payment portal.

•*GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. Current GST rate is 18%.

•**Processing Fee is ₹15,000 which includes ₹2,500 towards Application Fee and ₹12,500 towards Tuition Fee. In case a participant profile is rejected by IIM Nagpur, Tuition Fee of ₹12,500 will be refunded to the participant.

•During campus visit, participants who want to stay extra nights at IIM Nagpur campus will have to pay additional charges directly to IIM Nagpur. This shall be subject to accommodation availability at the campus for extra nights.

No. of Installments -Total amount to be paid in 3 installments.
Instalment No. Amount (in )
Installment 1 12,500+42500
Installment 2 60,000
Installment 3 60,000
Timeline and Dates
Application Closure Date 31-Jul-2022
Sessions Commencement (With or without Campus Visit) 06-Nov-2022
Programme End Date 31-Aug-2023
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Pedagogy

The programme is delivered through a blended learning mode. The in-class component will involve a variety of pedagogical techniques like lectures, case discussions, simulation games, role-plays, group projects, and other experiential exercises. The online component, delivered through a state-of-the-art interactive mode will facilitate learning through synchronous mode using multi-media components involving case discussion, audio, and video engaging components.

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