Key Benefits

• A decision-oriented programme of marketing strategy and analytics
• Live classes by highly experienced faculties from IIM Kozhikode
• Real-life case studies and simulation-based pedagogy
• Capstone project
• IIM Kozhikode Executive Alumni status
• Certificate of completion from IIM Kozhikode

Mode of Delivery

This Program is delivered through D2D Sessions. D2D referes to Direct to Device that enable students to attend sessions from anywhere on their own systems as per LIVE schedule of session.

Selection Process

Profiles will be assesed by IIM Kozhikode on the basis of Academics, work experience and Statement of Purpose

Certification

Professional Certificate Programme in Advanced Marketing and Analytics will be awarded by IIM Kozhikode to the students on successful completion of the programme.

Alumni Status/ Placement

Executive Alumni status will be awarded on successful completion of the programme.

Course Content

Strategic Marketing Module

• Introduction to Strategic Marketing, Creating and Communicating Value
• Strategic and Tactical Marketing, Porter’s Competitive Strategy
• Company Orientations, Market Orientation
• Marketing in BOP, Effect of BOP Innovation
• Targeting and Positioning Strategy
• Product Strategy
• Pricing Strategy
• Integrated Marketing Communication Strategy
• Customer Focused Marketing Mix Planning
• Marketing Strategy of National and Multinational Companies in Emerging Economies
• Consumer Behaviour and Marketing Strategy
• Marketing Strategy Simulation
• Capstone Project

Marketing Analytics Module

• Concepts, Process and Relevance of Marketing Analytics in Marketing Decision
• Qualitative Investigation for Marketing Decisions
• Exploratory Data Analysis and Statistical Inference
• Predictive Analytics in Marketing - Estimating Effect of Marketing Actions on Consumer Decision - Correlation, Simple Regression & Multiple Regression
• Finding Consumers’ Perceptual Dimensions and its Effect on Consumers’ Purchase Decision - Factor Analysis
• Market Segmentation, Estimating Market Size, Market Profiling - Cluster Analysis
• Consumers’ Discrete Choice Behaviour - Logistics Regression
• Product Distribution & Supply Chain Analytics
• Decision Tree Analysis in Marketing
• Consumers’ Utility of Product Features, Product Modification - Traditional Conjoint Analysis
• New Product Development, Pricing Decision, Market Share Calculation - Choice Based Conjoint Analysis
• Time Series Analytics in Marketing
• Decision Tree Analysis in Marketing
• Study of Cause and Effect of Consumer Behaviour – Experimental Analytics
• Social Media Analytics Text Mining for Decision Making
• Customer Basket Analysis

Campus Component

One on-campus component of 2 days will take place at IIM Kozhikode campus

How it Work

The teaching approach will be highly interactive taking advantage of the technological benefits. The pedagogy followed for the programme will be a judicious blend of lectures, case studies and participants’ experience sharing.

Program Faculty

Prof. Atanu Adhikari 

Prof. Shovan Chowdhury

Total Fees

* Taxes will be additional as applicable

No. of INSTALLMENTS

Total amount to be paid in 4 installments

Instalment Structure

Technological Partner

Times TSW

Timelines

Review

There is an immense demand of Analytcis as well as strategic management courses among all management professionals. Sales and Marketing professionals are always keen to do a programme which will equip them for strategical marketing as well as detailed decision making process on the basisi of marketing analytics. This is first time any course by any top b school which is concentrating advanced level of content for Strategy and Analytics from the perspective of Marketing Professionals. The detailed content, low cost, case studies, capstone project place this programme on top in the list of all long term and short term marketing courses. Highly recommended for Mid to Senior Managers working in the marketing,sales and marketing analytics domain.