IIM Lucknow- Leadership in the Digital Era

“Advanced Executive Course in Leadership from IIM Lucknow for working professionals who look forward to take up leadership roles in this Digital Era”

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Course Overview

In today’s era of rapid digitization, a Leader’s capability to Evolve is the Ultimate Competitive Advantage

Identifying and developing leadership that is aligned for challenges of the digital era is critical for most organizations today. With continuous change in the profile and priorities of the human capital over the years, the nature and style of leadership has no option but to adapt to ensure there is equal focus on revenue as well as employee satisfaction. The intense open market competition and technological revolutions, apart from putting a tremendous work pressure on the leaders and managers, has also created a requirement of conceptualizing and designing a new set of modern practices in practically every aspect of work place. In today’s context of people’s demographics, automated processes, a connected world and changed aspirations, the previous management literature, practices, tools and techniques need a complete revamp. There is a clear felt need of redefining the concept, and its practice to deal with the new set of challenges due to digitization and massive disruption arising out of it.

This course from IIM Lucknow is conceptualized to address this critical need of leaders and managers who are ready to take on the challenge of not only to make the organizations survive but to make it grow manifold. This course will offer insights into theories and application of leadership with an emphasis on learning knowledge, skills and values. The course intends to be participative with a lot of reflections/assessments into one’s own style of leadership. Thus, providing opportunities to identify specific areas of improvement.

Key Benefits

Certificate of Completion from IIM Lucknow - On successful completion, you will receive certificate of completion from IIM Lucknow

6 day On-Campus components - 3 days near course commencement and 3 days towards the culmination of the course at IIM L Noida Campus

Learn about Digital Transformation in Leadership - Digital Transformation is becoming an increasingly critical success factor in the current innovation driven and technology intense environment

Gain Hands-on Experience of Best Leadership Practices- Gain an understanding of Leadership in Practice i.e. get exposed to practical and crucial skills that a new age leader should possess and develop

Learn from the expert faculty of IIM Lucknow - Course content and structure designed entirely by IIML who bring to you what is relevant to you and the ever changing business environment that you operate in

IIM L MDP Alumni status - Opportunity to gain IIM L MDP Alumni Status after successful completion of the course

Mode of Delivery

This Program is delivered through D2D Sessions. D2D referes to Direct to Device that enable students to attend sessions from anywhere on their own systems as per LIVE schedule of session.


  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country

Experience Minimum

8 years of minimum work experience required to apply

Experience Maximum


Selection Process

Enrolment in this course is dependent upon participants clearing an online self-assessment test.

Selection Criteria

  • Completed application form
  • Satisfaction of the pre-defined qualification and work experience criteria
  • Substantiating Documents
  • Clearing the Entry Assessment


Profiles will be assesed by IIM Lucknow on the basis of Academics, work experience and Statement of Purpose.

Alumni Status/ Placement

Award of IIM Lucknow MDP Alumni Status after successful completion of the course

Course Content

Module 1 - Understanding Critical Business Functions

  1. Understanding Business Environment
  2. Human Resource Management
  3. Marketing Management
  4. Financial Management
  5. Strategic Management
  6. Data Analytics
  7. Leadership Communication

Module 2 – Leadership: Essential Skills and Competencies

  1. Motivational Leadership and Emotional Intelligence
  2. Persuasion and Influencing in the Digital Age
  3. Management of Change
  4. Coaching and Mentoring
  5. Creativity and Problem Solving
  6. Design Thinking and Innovation
  7. International Human Resource Management

Module 3 - Digital Transformation in Leadership: Issues and Challenges

  1. Artificial Intelligence and Blockchain
  2. Disruptive Technologies and Impact Assessment
  3. Ideation and Building Business Solutions
  4. Personal Selling vs eCommerce
  5. Advertising and Promotions in Digital Era
  6. Leveraging Technology for Internal Transformation
  7. Humanitarian Supply Chain and Emergency Response
  8. Sustainability in the Digital Era 

Campus Component

This program includes two on-campus components of 3 days each which will take place at IIM Lucknow, Noida campus.

How it Work

Case study learning - Hands-on learning using case studies, projects and simulations

Live & Interactive Digital Learning - Learn from anywhere

Weekend Schedules - Learn without quitting your job

Industry Interactions - Interactive live sessions with Industry stalwarts

Mobile platform enabled - Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers

Classroom based learning - Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions

Program Faculty

Prof. Priyanka Sharma - Marketing area- IIM Lucknow

Application fees

INR1500 + GST or USD 25

Total Fees

For Indian Residents - INR 2,25,000/- plus GST as applicable

For International Students - USD$ 4450/-


Total amount to be paid in 4 installments

Instalment Structure

Application Fee 1st Instalment 2nd Instalment 3rd Instalment 4th Instalment

Rs. 1,500 +

USD 25


Rs. 50,000 +

USD 1000


Rs. 50,000 +

USD 1000


Rs. 60,000 +

USD 1200


Rs. 65,000 +

USD 1250


Technological Partner



Applications being processed every week. Admissions First Come First Serve Basis.


IIM Lucknow never compromise on content and this programme has promising content. All those leaders who look forward to bring positive change in organization in this digital era, its a perfect fit. You can bank upon this course to upgrade yourself and have respectable certification from IIM Lucknow.

Applications can be submitted Online. Application Link can be shared with candidates post profile confirmation by the concerned team.

To Apply Please Fill Below Form

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Course Duration

9 Months

Start - September 2020

Sunday from 02.00 p.m. to 5.15 p.m. IST


All payment terms & conditions for application, registration, programme and campus fees are adhering to the policy of respective Institute or their Service/ Technology partners. Team “The Top B School” does not take any payment or fees on this website or in any of our account.

All applications are assessed by the respective institute and our team has no role in selection/rejection/on hold status of candidate.

"The Top B School" team is responsible for counselling, admission guidance, sharing application links and helping in completing application & registration processes. In any case, our team will not be responsible for any payments, refunds and results.