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IIM Calcutta Executive Programme in Sales and Marketing (EPSM)

“ Executive Programme in Sales and Marketing (EPSM) from IIM Calcutta”

Programme Start Date » 01 Sep, 2022

Home » Browse Courses » IIM Calcutta Executive Programme in Sales and Marketing (EPSM)

Course Duration
12 Months
Course Fees
3,87,200/- + (GST)/-
Class Schedule
Thursday- 6.45-9.45pm / Sunday- 3.30-6.30pm)
Delivery Mode
MDP
Technological Partner
Times TSW
Last Date to Apply
01 Aug, 2022
Alumni Status
Indian institute of Manngement Calcutta
Campus Immersion
N/A

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Course Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues.

Key Benefits

The Programme will help the participant to:

  • Understand & identify the challenges in today’s market place.
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Eligibility

  • Applicants should be working professionals/self-employed
  • Graduates / Post-Graduates recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)]
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

Selection Criteria

  • Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.

Course Modules

This course is divided into 2 level and  12 submodules .

Level 1: General Management for Marketing
Level 2: Sales and Marketing: Fundamentals
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Certificate

To be publish

Sample Certificate

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Date & Fees

Fee Particulars Amount (in )
Programme Fee: Rs 3,87,200/- + (GSt)
NOTE:
No. of Installments -To Be declared.
Instalment No. Amount (in )
Timeline and Dates
Tentative opening date 01-Aug-2022
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Pedagogy

The pedagogy will be highly interactive. It will leverage use of technology and will consist of a judicious blend of lectures, real life case studies, quizzes, and assignments.

YouTube Link

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